Digital marketing

What is digital marketing?  Digital marketing  is the component of  marketing  that utilizes  internet  and  online  based digital technologies such as  desktop computers ,  mobile phones  and other  digital media  and platforms to promote products and services. [1] [2]  Its development during the 1990s and 2000s, changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, [3]  and as people increasingly use digital devices instead of visiting physical shops, [4] [5]  digital marketing campaigns have become prevalent, employing combinations of  search engine optimization  (SEO),  search engine marketing  (SEM),  content marketing ,  influencer marketing , content automation, campaign marketing,  data -driven marketing,  e-commerce  marketing,  social media ma...